$1500 = Digital Advertising / Strategy

$1500 = SMM (1 post per day IG + FB, other channels like youtube and twitter when relevant)

$1500 = PR (add $500 for international coverage)

$1050 = PRable Moments (create an event or stunt, this is an add on to PR - example = product on zero gravity flight)

$1500 = Ambassador Network Management (some budget recommended for premium ambassadors)


$1000 = 8 photos (monthly price)

$2000 = 20 Photos (per shoot price)

$4000 = Adventure Video (like this )

$6000 = 4 useful content videos (like this)

$1500 = Weekly Blogs (examples)

$500 ea = IG Product animations (like this)

This is a page we’ve made for clients preparing for a product launch - best example of types of content we create and when / how to use them: Password: launch


Top Funnel = Exploratory Campaigns to proven demographics / Keywords

Target known demographics (sourced through analytics), test markets, leverage past experience with similar brands in this space, multiply spend on most successful campaigns to build audiences.

Middle Funnel = Retargeting with educational blogs / video

Tackle education component for people who have already been introduced to the brand (website visitors, 10 second video viewer, or Facebook engager). Useful content = survival tips, how to get out of X situation, when a VSSL really comes in handy, non-survival applications to show how to use products, trip reports, etc)

Bottom Funnel = Dynamic Retargeting / Supercut

Retarget abandoned carts with product that was in cart, retarget audiences with epic jealousy inducing video, retarget with dynamic ads testing sets of copy + different photo assets. Retarget with automated email (incentive if you are comfortable with it). We can also leverage sequential re-targeting (depending on ad spend), this is a way to retarget certain users on a time delay after certain goals are fulfilled (day after first visit send a blog post, a week later send a jealousy inducing video, day after abandoned cart send a discount, etc)

Quick metrics from one FB sample study (Bottom funnel retargeting ROI ranges between 500% - 1000%):

Screen Shot 2019-06-20 at 1.31.48 PM.png
Screen Shot 2019-06-20 at 1.32.52 PM.png

Total FB Ad spend and Revenue attributed to ads for one brand (includes top funnel / audience building spend):

Screen Shot 2019-06-20 at 1.31.17 PM.png